Shopify development for DTC, B2B, and hybrid businesses.
We build custom Shopify stores from scratch for direct-to-consumer brands, B2B wholesalers, and businesses that need both running from a single storefront. Custom themes, headless commerce, checkout extensions, and integrations, built on every Shopify plan. No templates. No guesswork.
Three types of Shopify business. One team.
We specialise across three distinct store models and build each one differently, because the architecture, checkout logic, and pricing rules are not the same.
Direct-to-Consumer Brands
Custom Shopify themes built for conversion. We design for mobile-first browsing, high-resolution product presentation, and a checkout flow that gets buyers from product page to confirmation without friction. CRO is built into the build from day one, not added later.
We have built DTC stores for brands across fashion, accessories, jewelry, health, and consumer goods in NZ, Australia, the USA, and the UK.
Wholesale and Trade Sellers
Shopify B2B with customer groups, NET payment terms, trade-only catalogues, PO management, and wholesale portals. We hold the official Shopify B2B certification and have built wholesale setups for distributors, manufacturers, and trade suppliers across every Shopify plan.
We use native Shopify B2B Markets on Plus, or our own Miko B2B Wholesale Hub on standard plans, depending on what your business needs.
B2B and DTC from One Store
Running retail and wholesale customers from the same Shopify storefront is one of our core specialisations. Trade buyers see different pricing, different catalogues, and different checkout options. Retail customers see the full DTC experience. Both run from a single store without duplication.
This is one of the more technically demanding Shopify setups. We have built it across multiple sectors and know where the architecture decisions matter.
Every layer of your Shopify store.
From the storefront your customers see to the systems running behind it. Built on any Shopify plan.
Custom Store Builds
Full Shopify builds from scratch for DTC brands, B2B wholesalers, and hybrid stores. Product pages, collection layouts, mega menus, and a mobile experience designed for how your specific customers shop. Not from a template.
Headless Commerce
Decoupled Shopify front-ends built with Shopify Hydrogen and the Storefront API for brands that need full front-end control, editorial content experiences, or multi-channel architectures. We advise on whether headless is right for your project before scoping it.
Checkout Customization
Upsells at checkout, loyalty point displays, custom fields, branded confirmation pages. On Shopify Plus we build full Checkout Extensions. On standard plans we use Scripts and Shopify Functions to achieve the same commercial outcomes.
B2B and Wholesale Setup
Wholesale pricing, customer groups, NET payment terms, and trade-only catalogues for your wholesale buyers. We use native Shopify B2B Markets on Plus, or our own Miko B2B Wholesale Hub on standard plans. Certified Shopify B2B specialists.
Conversion Rate Optimisation
CRO built into every store from day one: store architecture, product page structure, checkout flow, and mobile performance all evaluated against conversion goals before a line of code is written. Also available as a standalone retainer for existing stores.
Custom Pricing and Discount Logic
Volume discounts, tiered pricing, B2B price rules, member pricing, and custom shipping logic. We build the pricing architecture that makes your store work for both retail and trade customers simultaneously.
Integrations
Connect your Shopify store to your ERP, CRM, warehouse, or accounting system. We have built live integrations with Odoo, Klaviyo, Xero, MYOB, 3PLs, and custom back-office tools across every Shopify plan.
Custom Shopify Apps
Private apps built specifically for your store when existing tools cannot handle your requirements. We publish five apps on the Shopify App Store, so we build custom apps with the same production standards we apply to our own products.
Platform Migrations
Moving from WooCommerce, Magento, or BigCommerce? We handle the full move: products, customers, order history, and all your SEO redirects. Your existing store stays live throughout. Zero downtime switchover.
From first conversation to launch day.
Discovery and Scope
We learn your business: what you sell, how you sell it, what your customers expect, and what is holding you back. From this we produce a detailed scope and fixed-price quote with a firm delivery date.
Design
High-fidelity designs for every page template. You see exactly what the store will look like before we write a single line of code. We sign off on design before development starts.
Build
Theme development, checkout work, integrations, and any custom app work runs in parallel sprints. Weekly updates with a staging store you can review and click through at any point.
Testing and Performance Check
Full device and browser testing, speed audit targeting 90+ on PageSpeed, checkout flow testing, and a walkthrough with your team before we go anywhere near launch.
Launch and Handover
Coordinated launch with zero downtime. Full documentation and a training session so your team can manage content from day one. Thirty days of post-launch support included on every project.
Shopify development depth that comes from building at every layer of the platform.
Most Shopify agencies work in the theme layer. Tripster Developers works across the full Shopify stack: Liquid themes, Shopify Hydrogen, Checkout Extensions, Shopify Functions, the Admin API, Storefront API, and the App Store. We know how each layer behaves because we build production software at all of them every day.
We publish five apps on the Shopify App Store: Miko Loyalty and Rewards, Miko B2B Wholesale Hub, Miko AI, Miko Product Rentals, and the Live Odoo Connector. These are not demos or side projects. They are live apps used by thousands of merchants. That production app experience means our store builds get architecture decisions right the first time, because we have seen what breaks at scale.
Since 2016 we have delivered over 4,000 Shopify projects for DTC brands, B2B wholesalers, and hybrid businesses across New Zealand, Australia, the USA, the UK, and Canada. With 207 verified reviews at 5.0 on the Shopify Partner Directory, we have the highest confirmed review count of any Shopify agency in Australia and New Zealand.
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Shopify Development: Common Questions
Do I need Shopify Plus to work with Tripster Developers?
No. We work with merchants on every Shopify plan. Most of our clients start on Basic or Standard Shopify and some move to Plus when their volume justifies it. We build the right store for where you are now, and we plan it so upgrading later is seamless.
What does a custom Shopify build cost?
A custom Shopify store build starts from NZD 15,000 for a fully custom theme on a standard plan. Shopify Plus projects with checkout customization and integrations start from USD 15,000 and scale with scope. We provide a detailed fixed-price quote before any work begins, so there are no surprises.
How long does a build take?
A standard custom theme takes 6 to 10 weeks from kickoff to launch. Larger projects with integrations, custom apps, and B2B setup take 10 to 20 weeks. We provide a firm timeline in the quote and communicate immediately if anything changes.
Can you customize the Shopify checkout?
Yes. On Shopify Plus we build full Checkout Extensions: loyalty point displays, upsell widgets, B2B payment term selectors, custom fields, and post-purchase pages. On standard plans we use Shopify Scripts and checkout customization options to achieve the same commercial outcomes.
Can you move us from Magento, WooCommerce, or BigCommerce to Shopify?
Yes. We handle the full move: products, customers, order history, and all your SEO redirects. Your existing store stays live throughout. The switchover happens in a single planned window, typically under 30 minutes, with zero downtime.
Do you build Shopify stores for DTC brands?
Yes. DTC store builds are a core part of our work. We build custom Shopify themes from scratch, design for conversion from day one, and embed CRO into every build rather than treating it as a post-launch task. We have built DTC stores for brands across fashion, accessories, jewelry, health, and consumer goods in New Zealand, Australia, the USA, and the UK.
Can you build a hybrid store that serves both B2B and DTC customers?
Yes. Hybrid Shopify stores, where retail and trade customers operate from the same storefront with different pricing, catalogues, and checkout flows, are one of our specialisations. We use native Shopify B2B Markets on Plus, or our own Miko B2B Wholesale Hub on standard plans, to build stores that serve both audiences without running two separate storefronts. The architecture requires careful planning around customer tagging, price rules, and checkout logic, and we have built this across multiple sectors.
Do you build headless Shopify stores?
Yes. We build headless Shopify stores using Shopify Hydrogen and the Storefront API for brands that need a fully custom front-end experience, editorial content that goes beyond Shopify's native theme constraints, or multi-channel commerce architectures. We advise honestly on whether headless is the right choice for your project before scoping it, because it is not always the answer and it adds significant complexity and cost when it is not needed.
Ready to build the right Shopify store?
Tell us what you need. We will scope it, price it, and deliver it on time at the standard your business deserves.
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