Shopify ROI Calculator
Estimate the return on investment from migrating to Shopify or upgrading to Shopify Plus. Enter your current store metrics and see a projected ROI breakdown based on typical platform performance improvements.
Your current store metrics
How the calculator works.
Conversion Rate Assumption
Shopify's checkout converts at a higher rate than most alternative platforms due to Shop Pay, accelerated checkout options (Apple Pay, Google Pay), and checkout performance. The calculator applies a 0.3 to 0.5 percentage point improvement for Shopify and 0.5 to 0.8 for Shopify Plus, which reflects typical merchant outcomes rather than best-case scenarios. Your actual improvement depends heavily on your current checkout experience and the quality of the new implementation.
Platform Cost Comparison
Shopify Basic starts at $39 per month. Advanced is $399. Shopify Plus starts at $2,000. The calculator compares your current platform and maintenance costs against a Shopify subscription appropriate to your revenue level. WooCommerce merchants often find their true all-in platform cost (hosting, plugin licenses, developer patches) significantly higher than their hosting invoice alone.
Project Investment Range
Migration and build costs range from $5,000 to $25,000 for standard Shopify and $15,000 to $80,000 for Shopify Plus depending on catalogue size, custom functionality, and design requirements. The calculator uses the midpoint of the relevant range as the basis for payback period calculation.
Ready to get a real number for your store?
The calculator gives you a directional estimate. For a detailed ROI assessment specific to your business, category, and current platform, talk to our team.
Get a Detailed Assessment