Free Tool
Shopify ROI Calculator
Estimate the return on investment from migrating to Shopify or upgrading to Shopify Plus. Enter your current store metrics and see a projected ROI breakdown based on the conversion lift you expect and your platform costs.
Your current store metrics
Methodology
How the calculator works.
Conversion Rate Assumption
Shopify's checkout converts at a higher rate than most alternative platforms due to Shop Pay, accelerated checkout options (Apple Pay, Google Pay), and checkout performance. You choose the conversion lift. Shopify's own April 2023 study with a global consulting firm found its conversion rate averages 15% higher than other major platforms, and up to 36% higher. The calculator starts at a cautious 5%, and you can set 0 to see cost savings only. Your actual result depends on your current checkout and the quality of the new build.
Platform Cost Comparison
Shopify Basic starts at $39 per month. Advanced is $399. Shopify Plus starts at $2,300. The calculator compares your current platform and maintenance costs against a Shopify subscription appropriate to your revenue level. WooCommerce merchants often find their true all-in platform cost (hosting, plugin licenses, developer patches) significantly higher than their hosting invoice alone.
Project Investment Range
Migration and build costs are USD 949 to 12,000 for standard Shopify and from USD 15,000 for Shopify Plus, depending on catalog size, custom functionality, and design requirements. The calculator uses the midpoint of the standard range, and the starting price for Plus, as the basis for payback period calculation.
Ready to get a real number for your store?
The calculator gives you a directional estimate. For a detailed ROI assessment specific to your business, category, and current platform, talk to our team.