Miko B2B Wholesale Hub vs Wholesale Gorilla
Both apps run wholesale on Shopify without Shopify Plus. The differences come down to architecture (Shopify Functions vs discount automation), NET payment term depth, and pricing. Here is a data-grounded comparison using live App Store numbers as of June 2026.
By the numbers
All data sourced directly from the live Shopify App Store listings on July 13, 2026.
| Metric | Miko B2B Wholesale Hub | Wholesale Gorilla |
|---|---|---|
| Starting paid plan | $29/mo | $34.95/mo |
| Top plan | $89/mo (Pro) | $99.95/mo |
| Free trial | 14 days | 21 days |
| Shopify Plus required | No | No |
| App Store rating | New listing (June 2026) | 4.8 ★ |
| App Store reviews | New listing | 305 |
| Discount engine | Shopify Functions | Discount automation |
| NET payment terms at checkout | NET 30 / 45 / 60 / 90 native | Manual / order-level |
| Custom prices per variant | Yes (Growth+) | Yes |
| Product visibility per group | Yes (Pro) | Limited |
| Storefront lock | Yes (Pro) | Add-on |
| CSV purchase orders | Yes (Pro) | No |
| Shopify POS pricing | Yes (Growth+) | Yes |
| Built by Shopify Plus Partner | Yes (Tripster Developers, since 2016) | Yes |
⚖️ Honest call: if you need a long review history before installing anything, Wholesale Gorilla wins on track record (305 reviews vs Miko being newly launched). If you want a Shopify-Functions-native engine with NET terms baked in and a lower starting price, Miko is the architectural upgrade.
Plan-by-plan cost comparison
| Plan tier | Miko B2B Wholesale Hub | Wholesale Gorilla | Difference (per year) |
|---|---|---|---|
| Entry / Starter | $29/mo | $34.95/mo | Save $71.40/yr with Miko |
| Mid / Growth | $59/mo | $59.95/mo | Save $11.40/yr with Miko |
| Top / Pro | $89/mo | $99.95/mo | Save $131.40/yr with Miko |
Shopify Functions vs Discount Automation
This is the technical decision that matters most in 2026 and beyond.
Shopify Functions (Miko's approach) are server-side discounts that run inside Shopify's checkout. They execute in under 5ms, scale to any cart size, and survive Shopify's 2025 deprecation of Checkout.liquid and Shopify Scripts. They are the only B2B discount mechanism Shopify recommends for new apps.
Discount automation (Wholesale Gorilla's approach) creates discount code records per customer group and applies them via Shopify's discount system. This works today but has scale limits (max discounts per cart) and depends on patterns Shopify is moving away from.
If you are migrating from Shopify Plus B2B or planning a 3+ year wholesale roadmap, Functions-native is the safer bet.
Which app should you install?
Choose Miko B2B Wholesale Hub if:
- You need NET 30/45/60/90 payment terms enforced at checkout (not retroactively)
- You want a Shopify-Functions-native discount engine that survives the 2025 scripts deprecation
- Lowest starting price matters (save $71-$131/year vs Wholesale Gorilla)
- You need CSV purchase order management
- You want Pro features (storefront lock, product visibility) without paying extra
Choose Wholesale Gorilla if:
- Review volume is your primary trust signal (305 reviews vs Miko's new listing)
- You need the longest-running Shopify wholesale app track record
- You don't need Shopify Functions or native NET terms
- A 21-day free trial matters more than 14 days
Common Questions
Is Miko B2B Wholesale Hub cheaper than Wholesale Gorilla?
Yes. Miko starts at $29/mo vs Wholesale Gorilla at $34.95/mo. At every comparable tier, Miko is cheaper. Across a year you save $71-$131 depending on the plan tier.
Does Miko use Shopify Functions for checkout discounts?
Yes. Miko B2B uses a Shopify Function on the cart.lines.discounts.generate.run trigger. Wholesale Gorilla uses traditional discount automation. The Functions approach is faster at checkout, scales to larger carts, and survives Shopify's 2025 scripts deprecation.
How many reviews does each app have?
As of June 2026: Wholesale Gorilla has 305 reviews with a 4.8★ average. Miko B2B Wholesale Hub launched in June 2026 and is still building review history. If track record matters most, Wholesale Gorilla has the edge today.
Can I migrate from Wholesale Gorilla to Miko B2B?
Yes. Both apps key off native Shopify customer tags, so existing tagged wholesale customers carry over. Export your tag list from Wholesale Gorilla, install Miko, recreate the customer groups in the Miko admin, and pricing maps across. Tripster's team migrates Plus merchants for free.
Do I need Shopify Plus to use Miko B2B Wholesale Hub?
No. Miko runs on Basic, Shopify, and Advanced plans. Shopify's native B2B requires Plus ($2,000+/mo). Miko delivers customer-group pricing, NET terms, storefront lock, and CSV purchase orders on standard Shopify from $29/mo.
Ready to try Miko B2B Wholesale Hub?
Install free. 14-day trial of every paid feature. Cancel anytime. Built by a certified Shopify Plus Partner since 2016.
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