Best Shopify Experts in Australia and New Zealand 2026: Ranked and Reviewed

How we ranked these agencies

We used three criteria, weighted in this order: (1) verified review count and rating on the Shopify Partner Directory, the only publicly auditable, merchant-verified signal available; (2) official Shopify certifications held; (3) portfolio quality, client calibre, and areas of specialisation. Review count is the primary signal because it cannot be purchased, cannot be deleted by the agency, and can only be submitted by verified clients who have completed a paid engagement.

Overview: Top 10 Shopify agencies in ANZ

1. Tripster Developers (Auckland, New Zealand)

Tripster Developers is an Auckland-based Shopify agency with 207 verified reviews on the Shopify Partner Directory at a 5.0 rating: the highest confirmed review count of any Shopify agency in Australia and New Zealand. Founded in 2016, they serve both B2B and DTC brands, and are one of the few ANZ agencies that regularly builds hybrid stores where wholesale and retail customers operate from the same Shopify storefront. Their four core practice areas are custom Shopify store builds, custom theme development, native app development, and conversion rate optimisation.

Their store build practice covers end-to-end Shopify builds from brief to launch, with CRO principles embedded throughout the design and development process. Store architecture, information hierarchy, checkout flow, and mobile performance are all evaluated against conversion goals before a line of code is written, not reviewed after the fact. Their custom theme development work builds pixel-perfect, brand-aligned themes from scratch, optimised for speed, mobile, and Core Web Vitals. Builds serve DTC brands, B2B wholesalers, and businesses that need both running simultaneously from a single store.

The custom app development track is what separates Tripster Developers from most ANZ agencies. They have five live apps on the Shopify App Store: Miko Loyalty and Rewards, Miko B2B Wholesale Hub, Miko AI, Miko Product Rentals, and the Live Odoo Connector. Building and maintaining live production apps means their developers work in Shopify's API, Function, and extension layers daily. For merchants who need ERP integration, Tripster Developers connects Shopify to Odoo (v12-v17) with real-time two-way sync across products, orders, inventory, and customers.

• Custom Shopify store builds: from brief to launch, built for conversion
• Custom theme development: pixel-perfect, brand-aligned, mobile-first
• CRO: conversion rate optimisation embedded throughout every build and retainer
• Custom app development: five live Shopify App Store apps built and maintained in-house
• Shopify B2B: customer groups, NET terms, PO management, wholesale portals
• ERP integration: Odoo v12-v17 with real-time two-way sync
• Checkout Extensions and Shopify Functions

What stands out: 207 reviews at 5.0 on the Shopify Partner Directory, the highest in ANZ. Official Shopify B2B certification (Foundations, Discovery and Solution Design, verified on Credly). Five live Shopify App Store apps built and maintained in-house.

Best suited for: DTC brands that want a custom store build with CRO baked in from day one, B2B wholesalers needing customer groups, NET terms, and wholesale portals, hybrid businesses running both DTC and trade on a single Shopify store, and companies that want an agency which builds and ships its own Shopify apps rather than relying solely on third-party tools.

2. MindArc (Sydney, Australia)

MindArc is one of Australia's longest-established Shopify agencies, building enterprise ecommerce since 2010. Their depth reflects 14+ years of consistent delivery at the enterprise level, with over 250 brands in their portfolio spanning Australian retail, health, and consumer goods.

Their team works across personalisation, omnichannel experience design, loyalty integration, and complex systems architecture. Clients include ResMed, King Living, Maggie Beer Products, White Fox Boutique, Archie Rose Distilling, Lacoste, M.J. Bale, and Citizen Watches. The breadth of that client list, from direct-to-consumer fashion to medical device companies, reflects a team that has built deep capability across multiple verticals rather than specialising in a single category.

MindArc's positioning is squarely enterprise and mid-market. They offer Shopify Plus development, UX and UI design, digital marketing, and end-to-end digital strategy. For brands that need a proven ANZ agency with global client exposure and deep enterprise capability, MindArc is one of the strongest options in the Australian market.

• Shopify Plus builds and migrations
• Enterprise UX and UI design
• Personalisation and omnichannel experience
• Loyalty program integration
• Systems integration and ERP connectivity
• Digital marketing and strategy
• Custom Shopify app development

Notable clients: ResMed, King Living, Maggie Beer, White Fox Boutique, Archie Rose, Lacoste, M.J. Bale, Citizen Watches.

Best suited for: Mid-market and enterprise Australian brands that need a long-established agency with proven delivery across complex, multi-system builds.

3. Overdose Digital (Auckland, New Zealand / Melbourne, Australia)

Overdose Digital is a global agency with 200+ specialists across Auckland, Melbourne, Sydney, New York, Los Angeles, Singapore, and Berlin. Founded in Auckland in 2016 with a stated intent to redefine the digital commerce partnership model, Overdose has grown into one of the largest Shopify agencies in the Asia-Pacific region.

Their APAC operation is anchored in Auckland and Melbourne. For enterprise brands, Overdose covers the full commerce stack: strategy, UX and design, data and analytics, Shopify Plus development, search, automation, and performance marketing. Clients have included Salomon, Remedy Drinks, and a range of enterprise retail brands across New Zealand and Australia.

The scale of Overdose's team means they can staff large, concurrent enterprise projects that would strain smaller agencies. Their global footprint also means brands with multi-market requirements, same-day delivery in Auckland, wholesale in Melbourne, DTC in the US, have a single agency partner that understands the complexity.

• Shopify Plus strategy and enterprise development
• Headless commerce and custom frontend
• Multi-market and multi-currency builds
• UX, design, and brand
• Search, data, and automation
• Performance and campaign marketing
• B2C and B2B commerce architecture

Notable clients: Salomon, Remedy Drinks, enterprise brands across ANZ and internationally.

Best suited for: Enterprise brands with complex multi-market requirements that need a large, globally distributed Shopify partner.

4. Convert Digital (Melbourne, Australia)

Convert Digital is a Melbourne-based Shopify agency founded in 2014. Over ten years of Shopify-focused delivery, they have built a reputation for clean, conversion-optimised stores for some of Australia's most recognised consumer brands.

Their client list includes Koko Black, Naked Harvest, Henne, Price Attack, and 2XU. The range of those brands, premium chocolate, health supplements, fashion, sporting goods, reflects a team that has built deep Shopify skill across the consumer goods and lifestyle verticals that dominate Australian retail. Convert Digital is particularly strong in platform migrations, bringing brands from Magento, WooCommerce, or custom platforms onto Shopify Plus.

Their core value proposition is Shopify store quality: they focus on making stores that look excellent and convert well, underpinned by strong development foundations and a CRO-aware approach to design. For brands moving onto Shopify Plus from a competing platform, or redesigning an underperforming store, Convert Digital is one of the most experienced Shopify Plus agencies in Australia.

• Shopify Plus builds and redesigns
• Platform migration to Shopify Plus
• Custom Shopify app development
• Systems integration and API connectivity
• Conversion rate optimisation
• Ongoing support and retainer

Notable clients: Koko Black, Naked Harvest, Henne, 2XU, Price Attack.

Best suited for: Australian brands migrating to Shopify Plus, or mid-market DTC brands needing a quality Platinum-tier build with CRO baked in.

5. Alinga (Gold Coast and Brisbane, Australia)

Alinga is a Gold Coast and Brisbane-based Shopify Premier Partner with over 20 years of ecommerce experience. They are one of the most established ecommerce agencies in the Queensland market and hold Official Premier Partner status from Shopify.

Their specialisation is B2B and wholesale commerce on Shopify. Alinga has built a specific practice around Shopify Plus B2B features: customisable wholesale storefronts, customer-specific pricing, blended B2B and B2C store architecture, and NET payment terms. For Australian manufacturers, distributors, and wholesalers who need to sell both retail and trade customers from a single Shopify store, Alinga is one of the few agencies in the country with genuine deep B2B expertise.

Beyond B2B, Alinga covers standard Shopify Plus builds, platform migrations, and ongoing ecommerce growth strategy. Their 20-year track record means they have navigated multiple ecommerce platform generations and bring real institutional knowledge to platform decisions that newer agencies lack.

• Shopify Plus B2B: wholesale storefronts, customer-specific pricing, NET terms
• Blended B2B and B2C store architecture
• Shopify Plus builds and enterprise migrations
• Ecommerce strategy and growth consulting
• Custom integrations and ERP connectivity

Best suited for: Australian manufacturers, distributors, and wholesale businesses that need to run B2B and retail operations from a single Shopify Plus store.

6. Zyber (Auckland, New Zealand)

Zyber is widely regarded as one of New Zealand's leading Shopify Plus agencies. They hold Premier Partner status from Shopify and have built a strong portfolio of New Zealand flagship retail brands, with particular strength in Klaviyo integration and B2B functionality.

Notable projects include builds for BedsRus and Hammer Hardware, two of New Zealand's most recognised retail chains. Their B2B capability and Klaviyo expertise make Zyber a strong choice for New Zealand brands that have outgrown basic Shopify setups and need a Plus build with meaningful email marketing and loyalty infrastructure.

Zyber carries 45 verified reviews at a 4.9 rating on the Shopify Partner Directory, reflecting consistent delivery across significant Shopify builds for New Zealand brands. For New Zealand merchants looking for a local, senior-level agency with a proven track record in retail, Zyber is one of the top options.

• Shopify Plus builds and redesigns
• B2B and wholesale functionality
• Klaviyo integration and email automation
• Platform migration
• Ongoing Shopify development support

Notable clients: BedsRus, Hammer Hardware.

Best suited for: New Zealand mid-market and enterprise retailers needing a Premier-tier local partner with Klaviyo expertise.

7. CyberWorkshop (Auckland, New Zealand)

CyberWorkshop is an Auckland-based Shopify agency with 109 verified reviews on the Shopify Partner Directory at a 4.9 rating, making them the second most-reviewed Shopify agency in New Zealand. They have built their reputation since 2012. Their specialisation is the technical layer that most Shopify agencies avoid: MYOB and ERP integration, B2B ordering portals, and wholesale workflow automation.

For New Zealand businesses running MYOB AccountRight or MYOB Acumatica who want to connect their Shopify store to their accounting and inventory system, CyberWorkshop is the most experienced option in the country. They have spent over a decade solving the specific integration problems that arise when a Shopify storefront needs to talk to NZ-specific accounting and ERP software.

Where Tripster Developers covers Odoo ERP integration and custom app development, CyberWorkshop's niche is firmly in the MYOB and local accounting software ecosystem. For merchants whose business runs on MYOB and who need that system to talk to their Shopify store reliably, CyberWorkshop's specialisation is a significant advantage over a generalist Shopify agency.

• MYOB and ERP integration with Shopify
• B2B ordering portals and wholesale workflows
• Custom Shopify development
• Shopify Plus builds
• Ongoing technical support and retainer

Best suited for: New Zealand businesses using MYOB or other local ERP systems that need tight Shopify integration, and wholesale/B2B merchants needing complex ordering workflows.

8. Moustache Republic (Auckland, New Zealand / Sydney, Australia)

Moustache Republic is an Auckland-based Shopify agency with an office in Sydney, focused on high-volume fashion and retail brands. They combine strong UX capability with deep Shopify technical expertise and have a track record in fashion, lifestyle, and beauty.

Their team handles end-to-end Shopify builds, from UX research and design through to complex development and post-launch optimisation. Their track record reflects consistent delivery of enterprise-quality builds for brands with large catalogues, complex discount logic, and high seasonal traffic.

Moustache Republic's dual presence in Auckland and Sydney means they can service both New Zealand and Australian brands from a local team, which matters when a project requires frequent collaboration and in-person workshops. For fashion and lifestyle brands in particular, the combination of strong UX investment and Platinum-tier technical delivery is difficult to match in the ANZ market.

• Shopify Plus builds for fashion and retail
• UX research and design
• High-volume and high-traffic store optimisation
• Custom app development
• Ongoing optimisation and CRO

Best suited for: Fashion, beauty, and lifestyle brands in NZ and Australia that need a Platinum-tier agency with genuine UX investment and retail experience.

9. The Suburbs (Tauranga, New Zealand)

The Suburbs is a Tauranga-based Shopify studio with a global reputation disproportionate to their boutique size. They are one of only 16 agencies worldwide to have been invited to a Shopify Partner roundtable in Ottawa, a recognition that reflects their standing within the global Shopify partner ecosystem despite being based in a regional New Zealand city.

The Suburbs is award-winning in Shopify theme design and store build quality. Their work is notable for craft: considered typography, intentional whitespace, and a brand-aligned aesthetic that most agencies talk about but few actually deliver. For brands where the quality of the online experience is a direct reflection of the product's positioning, that level of design discipline matters.

Their boutique model means the principals are involved in every project. That is a different value proposition from a 200-person Platinum agency: you get senior attention and original thinking rather than a team of mid-level developers executing a templated brief. For brands that want boutique-quality design and craft, with the confidence that comes from global peer recognition, The Suburbs is one of New Zealand's most distinctive Shopify options.

• Custom Shopify theme design and development
• Shopify Plus builds
• Boutique design and brand-aligned storefronts
• Ongoing Shopify development support

Best suited for: New Zealand and ANZ brands that want a boutique, design-led Shopify build with global recognition behind the studio.

10. Endless Digital (Melbourne, Australia)

Endless Digital is a Melbourne-based Shopify Select Partner focused on growing DTC brands through performance marketing combined with in-house Shopify development. Where most of the agencies on this list are primarily build shops, Endless Digital is a growth partner: their core offer combines paid media, CRO, email and SMS automation, and creative with the in-house Shopify development capability to implement changes without briefing a separate agency.

For DTC brands that have a functional Shopify store but are struggling to grow revenue from it, Endless Digital's integrated approach, same team managing acquisition, retention, and the Shopify storefront, removes the friction that comes from briefing creative, media, and development agencies separately. The model works particularly well for brands in the $1M to $10M revenue range that need growth expertise rather than a new platform build.

As a Select Partner, Endless Digital is at an earlier stage of Shopify's partner tier progression than the Platinum and Premier agencies above. That is relevant context for brands with complex build requirements, but less relevant for brands that primarily need performance marketing with development support layered in.

• Paid media: Meta, Google, TikTok
• Conversion rate optimisation
• Email and SMS marketing: Klaviyo
• Creative production
• Shopify development and CRO implementation
• DTC growth strategy

Best suited for: Australian DTC brands with an existing Shopify store that want an integrated growth partner managing marketing and development together.

How to choose the right Shopify agency in ANZ

Review count on the Shopify Partner Directory is the most reliable starting point. It is the only signal that is independently verified, cannot be purchased, and cannot be removed by the agency. An agency with 100+ verified reviews has earned real trust from real clients. That is a different quality signal from a press release or an award.

Beyond review count, look for a portfolio in your specific sector. An agency that has built five clothing stores and you are launching a clothing brand has solved your problem before. An agency pitching on a sector they have not worked in before will speak in generalities. Always ask for case studies in your vertical and check whether the client names in the case study are real businesses you can look up.

Match the agency to your primary need. B2B wholesale or customer group pricing: look for the Shopify B2B certification and a portfolio of B2B builds (Tripster Developers, Alinga, Zyber). ERP integration, MYOB or Odoo: look for technical specialists (Tripster Developers, CyberWorkshop). Growth marketing combined with development: Endless Digital, who carry 149 reviews at 5.0. Fashion and lifestyle retail DTC: Moustache Republic or Overdose. Boutique design-led build: The Suburbs.

Match the scale of the agency to the scale of your project. A boutique agency gives you senior attention and original thinking. A larger agency gives you resource depth. The right match depends on project complexity, timeline, and how much principal involvement you need. An agency that is too large for your budget will deprioritise your project. An agency that is too small for your scope will strain.

Before signing anything, ask for case studies in your specific vertical. An agency that has solved your problem before will be able to show you how they did it. An agency that is pitching on a sector they do not know well will speak in generalities. The case study test is the fastest way to separate genuine expertise from a polished sales process.

What a Shopify build costs in ANZ (2026)

Cost varies significantly by scope, agency tier, and project complexity. The ranges below are guidelines based on market rates as of mid-2026.

• Small builds and task work: NZD/AUD $500 to $5,000, covering section additions, theme customisation, and minor integrations
• Mid-market Shopify Plus build: NZD/AUD $15,000 to $50,000, for a full custom theme, core integrations, and standard B2B or DTC setup
• Enterprise Shopify Plus: $50,000 to $200,000+, for headless builds, ERP integration, complex B2B, and multi-market
• Ongoing retainer: $2,000 to $10,000+ per month depending on scope and agency tier
• Shopify Plus platform fee: approximately USD $2,300 per month, separate from agency fees and paid directly to Shopify

Larger agencies with bigger teams and more infrastructure often charge at the higher end of these ranges. Boutique agencies with deep Shopify specialisation often deliver equivalent quality on mid-market projects at lower cost, because you pay for principal time rather than overhead. The right question is not which agency is cheapest, but which agency has solved your specific problem most often and can prove it with verifiable client results.

Frequently asked questions