Miko B2B Wholesale Hub: The Shopify Wholesale App Your Buyers Have Been Waiting For

If you sell wholesale on Shopify, you have probably built some version of the same workaround. Maybe you are using customer tags to hide retail pricing. Maybe you have duplicated your products with wholesale variants sitting behind a password protected collection. Maybe your sales team is still fielding pricing requests by email and processing B2B orders manually through draft orders on the buyer's behalf.

These approaches work up to a point. But they have a ceiling, and most wholesale merchants hit it somewhere between 20 and 50 active accounts. The system that felt manageable with ten buyers starts to feel like a liability with fifty.

We know, because we have helped brands rebuild it from scratch. Miko B2B Wholesale Hub is what we wish we could have installed instead.

Why wholesale on Shopify has always been a workaround

Shopify was built for direct to consumer retail. It is exceptional at that. But wholesale is a fundamentally different commercial model, and for a long time, Shopify's architecture did not reflect that difference.

The problems that come with duct taped B2B setups are predictable:

• Pricing errors happen when a CSV import goes wrong and your biggest account suddenly orders at full retail price.
• Sales team bottlenecks build up when every new wholesale buyer needs someone to manually set them up, generate a draft order, and chase payment.
• Frustrated buyers who expect a self serve experience, because that is what every other platform gives them in their personal life, and instead get an email chain.
• Slow reordering when a buyer who places a 60 SKU reorder every month has to navigate individual product pages to do it.

Shopify Plus has made progress with its native B2B features. Company profiles, catalogs, and basic wholesale tools are steps in the right direction. But those features require Shopify Plus, and they still do not cover several critical wholesale workflows, particularly around bulk ordering and volume based pricing transparency. That gap is exactly where Miko B2B Wholesale Hub lives.

What is Miko B2B Wholesale Hub?

Miko B2B Wholesale Hub is a native Shopify wholesale app that gives your wholesale buyers a professional, self serve ordering experience without a custom development project.

It is built on Shopify's latest APIs and native extensions, the same way we built Miko Loyalty and Rewards. That means it renders natively inside your Shopify store with no iframes, no external pages, and no performance overhead from a third party platform loading in the background.

Here is what it does.

Grouped pricing catalogs: the right price, every time

The core of any wholesale operation is pricing. Every account has different rates based on volume commitments, relationship history, geography, or product category. Managing that across spreadsheets or tagged customer groups is where things break.

Miko B2B Wholesale Hub lets you create pricing catalogs for specific groups. Whether they are Corporates, Dealers, or Retailers, approved buyers see their negotiated price across your entire catalogue immediately. This transparent flow begins on the collection page and stays with the buyer all the way to checkout.

Direct PO upload: procurement made simple

B2B buyers often require Purchase Orders to complete their transactions. In most Shopify setups, this document has to be sent separately via email, creating more manual work for your fulfillment team. Miko B2B solves this by allowing buyers to upload their PO documents directly inside the app during the ordering process.

In-app analytics: track and scale your wholesale channel

You cannot grow what you do not measure. Miko B2B includes a built in analytics dashboard that provides clear insights into your wholesale performance. Track sales by group, monitor buyer activity, and identify your most loyal accounts with ease. This data allows you to make informed decisions about your B2B strategy.

Bulk quick order forms: reordering the way buyers expect it

Your most loyal wholesale accounts are repeat buyers. They know your catalogue. They have standing reorder templates. Making them navigate individual product pages to add 50 SKUs to a cart is not a feature: it is friction.

The Miko B2B quick order form is a searchable SKU grid. Buyers type a product name or SKU, see their account specific price, set quantities across all variants, and add everything to cart in a single action. This is often the single feature that makes the biggest difference to buyer satisfaction.

Minimum order rules: enforced before checkout, not after

Minimum order quantities (MOQ) and minimum order values (MOV) are legitimate wholesale business requirements. Miko B2B enforces these rules at the cart level with a clear, friendly message before the buyer ever reaches checkout. The rule is applied consistently, every time, without relying on your team to catch it manually.

Who is Miko B2B Wholesale Hub built for?

We designed Miko B2B Wholesale Hub with a specific type of merchant in mind. You will get the most value if:

• You run a wholesale operation alongside your D2C Shopify store and you are currently managing it with customer tags or duplicate products.
• You have 10 or more active wholesale accounts placing regular repeat orders.
• Your dealers and retailers are asking for a self serve ordering portal.
• Your sales team is spending time manually processing wholesale orders rather than growing accounts.
• You need a way for buyers to upload PO documents directly during checkout.

If you are a small brand testing wholesale with two or three accounts, Shopify's built in features are probably enough for now. But if wholesale is a meaningful part of your revenue, or a channel you intend to grow, Miko B2B Wholesale Hub gives you the infrastructure to do it properly.

How does it compare to Shopify's built in B2B features?

This is a fair question, and we want to answer it honestly. Shopify's native B2B tools are genuinely good. If you are on Shopify Plus and only need those core features, the native tools may cover your needs entirely.

But there are meaningful gaps. Shopify's native B2B does not include:

• Bulk quick order forms with SKU search and CSV reordering
• Direct PO upload for buyers inside the checkout flow
• In app analytics for tracking B2B performance
• Minimum order quantity and value enforcement at the cart level
• The ability to use these features on standard Shopify plans

Miko B2B Wholesale Hub fills those gaps and works on all Shopify plans. It is designed to complement Shopify's native features where they already exist.

The development timeline

We believe in being transparent about where we are in the build. Here is the honest status:

Architecture and UX design: complete. The core pricing engine, group schema, and user experience design are finalized. We know exactly what we are building and how the pieces connect.

Core app development: in progress. We are actively building the PO upload module, in app analytics dashboard, and the grouped pricing logic for dealers and retailers. This is the current focus of the engineering team.

Private beta: coming next. A limited beta program will open to waitlisted merchants before the App Store launch. Beta merchants get early access and early access pricing.

Shopify App Store launch: coming soon. Full public availability with all core features included and Shopify Plus enterprise options available from day one.

How to get early access

If you are a wholesale merchant on Shopify and this sounds like what you have been looking for, the best thing you can do right now is join the waitlist.

Visit the Miko B2B Wholesale Hub page and enter your email. When the beta opens, waitlisted merchants get first priority and early access pricing that will not be available after the public launch.

If you need B2B features immediately and cannot wait for the App Store launch, contact our team directly. We have been building custom wholesale solutions for Shopify merchants since 2016 and can discuss a bespoke private app or custom integration suited to your specific operation.

Frequently asked questions