Every website owner who wants to generate a steady stream of revenue from his/her website or eCommerce store is seeking answers to this question – how to sell more online?
Well, the ultimate key to sell more online is by “making more visitors and prospective customers visit your website”, and to do this, one needs to use the search engine optimization techniques which can help in growing the organic traffic”.
Organic traffic is considered as the real traffic because it is not as costly as PPC traffic or Google Adwords traffic is, and furthermore, a well-optimized site keeps on attracting the visitors for a long time. The organic search traffic refers to the inflow of visitors, which comes through the search engines after being redirected by them.
Before pluging into the strategies for increasing the online search rankings and organic traffic, it is vital to understand that how search engines redirect traffic to your website.
First of all, the search engine users and put some search queries in the search box, according to which, the search engines list some web pages which ideally match the query’s requisites. For instance, if a user puts “best washing machine online”, the search engine will list the pages that let the user buy the best washing machines through online retail stores. On the flip side, if a user puts the query “how to select the best washing machine”, the user would be given a list of pages which have comprehensive, easy to understand and keywords-oriented guides explaining how one can make the decision about which washing machine is the best.
So, the best way to drive traffic and augment your online search rankings is by understanding which aspects of a website or web page are evaluated by search engines before listing them in the top search results.
Once you comprehend that why search engines are listing certain pages on the top, you can start improving your website as well as web pages to match that criteria.
In order to grow the online search engine rankings, one needs to enhance his/her website on certain aspects, which include:
Use Of Interesting, Relevant and Engaging Content
Nowadays, if something can make your website get higher search engine rankings,then its the user-centric, engaging, unique and relevant content. Nothing is given as much significance as its given to the content. So, first of all work on the content of your website.
To sell more online, you can add a blog section to your eCommerce store and populate it with comprehensive guides, useful articles and informative content that can help the customers understand the new aspects related to products and services advertised on your website.
Strengthen Your Social Media Presence
Apart from content, if any strategy can help you attract more traffic to your website and augment your online sales, then it’s your social presence. Ensure that your brand is present on all the leading social networking platforms, and you regularly interact with your target audience,.
Also, share engrossing content through your social media pages. You don’t necessarily focus on textual content. The social media content can also include pictures, videos, guides and much more. Most people prefer watching videos these days.
Work On your website’s User Experience
Most digital marketing experts believe that it’s not difficult to attract the users to your website, but retaining them there till they buy a product/service is indeed difficult.
So, find out that what elements of your site make users bounce the site, and this information can easily be found from your website’s analytics account. The analytics tools let you deeply analyze which site elements are being liked by people on your site, when they bounce off the site, on what pages, they usually abandon the site and how much time do they spend on the site. The information gathered from analytics can help you uncover useful insights that can be used to improve the user experience.
The aforementioned three techniques are the most fundamental ways to attract more traffic to your website, retain it there and convert the leads into loyal customers. Put your complete emphasis on making your website a place where visitors wants to stay for long, and gradually, your online sales would start increasing.